FACEBOOK REGULATING WHAT WE SEE ON OUR NEWS FEED

The social network announced on Wednesday that it is tweaking the computer software that controls what you see in your news feed to favor posts from friends and family more than those by companies or publishers. In a statement issued by Facebook, the company’s engineering director, Lars Backstrom, explained that the change is being made after users of the social networking behemoth told the company that they were afraid they were missing important updates from the people that matter to them most.

In a statement issued by Facebook, the company’s engineering director, Lars Backstrom, said that the change is being made after users of the social networking told the company that they were afraid they were missing important updates from the people that matter to them most.

This serves as a good news for regular folks, but for publishers, it is a serious problem. Facebook is one of the strong avenues through which many readers find and read news and other online content. In fact, according to the analysis by Digiday, 41 percent of all referral web traffic comes from the social network, putting it second only to Google’s 48 percent. As a result, Facebook has teamed with content publishers such as the New York Times on its instant articles initiative. The network is even paying publishers to create content for its Facebook Live streaming service.

Facebook said on that "One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. When people see content that’s relevant to them, they’re more likely to be engaged with News Feed, including stories from businesses.
That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.
We dug further into the data to better understand this feedback. What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. This may seem counterintuitive but it actually makes sense: News Feed has controls for the number of ads a person sees and for the quality of those ads (based on engagement, hiding ads, etc.), but those same controls haven’t been as closely monitored for promotional Page posts. Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.
According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:
Posts that solely push people to buy a product or install an app
Posts that push people to enter promotions and sweepstakes with no real context
Posts that reuse the exact same content from ads."

Comments

Post a Comment

Popular posts from this blog

MYKHAYLO MUDRYK TO CHELSEA

Image
Exclusive: Chelsea have reached an agreement with shakhter for mykhaylo mudryk transfer, 100 million euro fee agreed between parties after mission revealed. Chelsea now pushing on player side as mudryk priority has always been Arsenal. Mudryk will fly to London in the nest hours, understand he will be in the UK tonight in order to discuss the details.  Arsenal last bid submitted on Thursday night was 95 million euro package for 70 million euro fee plus 25 million euro add ons. Chelsea pushing on long term deal to get personal terms sealed after agreement on 100 million euro with players club, negotiations advancing as club is preparing medical test for this weekend.
Read more

HOW TO FIND UR SITE ON GOOGLE FIRST PAGE

Image
Yan S. Huang, CEO of Press Release Jet, shares his advice from over fifteen years of experience in the SEO industry. Writing a one of a kind eBook, “How to Dominate Google Search Results Using Press Releases,” the CEO walks the audience through the details of how to get to page one of the search results on Google. His unique perspectives from inside both the SEO and press release industries adds credibility to his work. “There is a secret formula that has to be followed in order to get on top of Google and stay there. “How to Dominate Google Search Results Using Press Releases” reveals three tangible techniques that will help you get to the first page. In addition, I provided concrete examples to further help you getting to where you want to be at. The best part of it all is the fact that this is short, concise, and easy to read,” said the CEO. Press Release Jet is the leading press release distribution company in the industry. Offering their standard package at $35, which is the i
Read more

USA MILITARY BASES AT RISK

Image
Over the past decade alone, thermometers have measured some of the hottest average temperatures in recorded history. As the mercury rises, climate change is quickly becoming an unfortunate reality for many. In the United States alone, 13.1 million people who live in low lying areas could be forced to relocate by rising tides, according to sea level projections. The United Nations’ Intergovernmental Panel on Climate Change predicts sea levels will rise between one and three feet by the end of the century, creating a slew of tangible impacts on industry and residential life. A new report released on Wednesday by the Union of Concerned Scientists brings that reality home to a new group, the military, with predictions that at least 18 military bases are at risk from rising tides. “Reports like this are very helpful,” says Sean Hecht, the co-executive director of the Emmett Institute on Climate Change and the Environment at UCLA School of Law, in a phone interview with The Christian S
Read more