HOW TO FIND UR SITE ON GOOGLE FIRST PAGE
“There is a secret formula that has to be followed in order to get on top of Google and stay there. “How to Dominate Google Search Results Using Press Releases” reveals three tangible techniques that will help you get to the first page. In addition, I provided concrete examples to further help you getting to where you want to be at. The best part of it all is the fact that this is short, concise, and easy to read,” said the CEO.
Press Release Jet is the leading press release distribution company in the industry. Offering their standard package at $35, which is the industry’s lowest rate! Press Release Jet guarantees your press releases will be seen on ABC, CBS, FOX, NBC, CW, as well as hundreds of other premium media outlets. The press releases are also guaranteed syndication to Google, Google News, Bing, Bing News, and Yahoo.I often speak to a lot of SEO newbies when I do talks or travel or even via emails and other communications. I find myself telling people in this space the same thing over and over again. Each page, each URL, should have it's own unique content.
It is amazing how often I see either people duplicating content across multiple URLs and/or targeting too many different pieces of content on the same URL. It is very common, maybe even more common than in the old days of how web sites use to be built.
So when John Mueller of Google posted a short and sweet post on Twitter summarizing this, I was excited. He said "one URL = one piece of content."
Last year, the search engine optimization (SEO) community was all abuzz about "Mobilegeddon," or Google's mobile-friendly search engine algorithm.
This year, the mobile SEO buzz is focused on Google's Accelerated Mobile Pages (AMP), though this time there's less "doomsday" urgency. But what exactly is AMP? Who needs to implement it and why? What are the potential pitfalls? And what role does the IT department play?
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We asked a number of SEO experts for answers.
1. What is Google AMP?
AMP is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according to Google. "We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously," Google wrote in a blog post. "We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant — no matter what type of phone, tablet or mobile device you're using."
Google's goal with AMP is to deliver the best possible mobile experience to its users. "Google wants to get information to the end user as fast as possible," says Michael Bertin, search marketing expert for digital marketing agency iQuanti. "Google doesn't want the user to have to wait to read or see something."
Rudy Galfi, Google's AMP product manager, said at a recent marketing conference that the median load time for AMP-coded content is 0.7 seconds, according to SearchEngineLand.com. In comparison, the median load time for non-AMP pages is 22 seconds, or "the time it takes for you to leave the site and never come back," Galfi said.
On February 23, 2016, Google officially integrated AMP-powered web pages into its mobile search results. AMP-coded pages appear in a mobile search results "carousel," and they feature an AMP icon that looks like a thunderbolt, as well as the acronym "AMP."
2. How does Google AMP work?
The open AMP HTML framework piggybacks on existing web technologies, but it also lets site owners create "light-weight" web pages, according to Google.
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"AMP-HTML is simply HTML5 with a set of specifications (requirements and restrictions)," Google's Galfi told SearchEngineLand.com. "The optimization is powered by JavaScript, styling can be customized via CSS3, and pages are cached."
Caching is core to AMP, Galfi said. From SearchEngineLand.com:
"[Galfi] explained that Google AMP cache functions in a similar manner as a content delivery network (CDN), that it is free for anyone to use and that it works on 'stale-while-revalidate' model. This model helps make sure the content is always up to date in the cache. The process by which it works is quite simple: When a request is made, the client receives the cached version while the document is requested again from its original server to be updated in the cache."
AMPs are "completely separate from a typical mobile site," says Jim Robinson, founder and CEO of ClickSeed, a digital marketing and SEO agency. "Assuming your site has a desktop version, a mobile version and an AMP version, the desktop version will be the canonical (preferred version), and the mobile and AMP versions will each be annotated separately as alternates."
Site publishers can serve their own ads through AMP, "although there are restrictions on sizes and placements," Robinson says. "Most major publishers serve ads through DoubleClick for Publishers (DFP) or OpenX, both of which are compatible with AMP."
3. What types of sites should use AMP?
Initially, AMP is focused on news stories from online publishers, the primary content Google search users currently see as AMP pages in mobile search results. However, AMP is also relevant for other types of businesses, such as ecommerce organizations, for which the AMP results carousel and other components are well-suited.
For example, on June 30, eBay announced that its AMP-powered mobile shopping experience was live, and about 8 million AMP-based "browse nodes" are in production. Such popular queries as "camera drones" and "Sony PlayStation" are already "AMP-ed."
The ability to develop AMP-based product pages is likely to "create a huge commercial incentive for websites to adopt the standard," according to Robinson.
"AMP is an incredibly important part of a balanced marketing strategy for publishers today, given the project's close ties with search engine results and advertising impression rates," says Trevor Paulsen.
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