APPLE ANNOUNCE SIRI UPGRADE AT DEVELOPERS CONFERENCE

Thousands of software developers crowded into an auditorium in San Francisco on Monday to hear Apple show off new abilities for its Siri digital assistant by debuting tools to let developers work with the company’s artificial intelligence.
The presentation was kicked off by Apple Inc. Chief Executive Officer Tim Cook who prayed for the shooting orlando, florida, then followed by the demonstration of a new operating system for the Apple Watch that opens apps much faster than the previous version, and lets users write messages with their finger on the watch face, including in Chinese.
Apple hopes to expand Siri’s capabilities well beyond Apple apps and searching the Web. An example might be to allow the personal assistant to book a ride through a ride-hailing app listed in Apple’s App Store.

“What you are seeing is just a lack of enthusiasm around apps,” said analyst Brian Blau of tech research company Gartner. “If a developer can get access to their customer wherever they are, whatever device they are on, that would be the best situation.”

Siri is the most visible aspect of Apple’s artificial intelligence program, or AI. Rivals such as Microsoft Corp and Alphabet Inc.’s Google are investing heavily in their own digital assistants, analysts say. The Worldwide Developers Conference gives Apple a chance to show off its technical prowess.

“Apple just can’t stand still in light of this competition,” said analyst Tim Bajarin of Creative Strategies.

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